Biochar is a unique product which is gaining much interest. As a new product, and one that will be considered a 'recycled' product, much effort is required by the industry, as well as individual manufacturers, to gain a foothold in the marketplace. There are specific steps that must be taken to establish biochar as a trusted, consistent and high quality product. This will include establishing analytical testing protocols and standards, as well as documenting understood and 'provable' benefits that can be used in product marketing and registration. Steps which can be taken by the biochar industry, as well as individual manufacturers will be discussed. The author has lived through the development of markets for related recycled products.